SHAY FU SCOLERI

Creative Operations in NYC

SHAY FU SCOLERI

Creative Operations in NYC

As an immigrant growing up in Brooklyn, I dreamed about Wall Street. I got my first shot junior year of high school and landed an internship on the trading floor of a Wall Street firm. After 3 months, I declined a full-time offer and applied for art school.

15 years later, after putting myself through college at School of Visual Arts and worked at two major ad firms, I was hired by the same Wall Street firm as a Creative Consultant. Looking back, I feel so lucky to have had that internship experience to help guide my career path at a young age.

Today, I am Executive Vice President at Craft, a creative production agency within the Interpublic Group. I lead global operations and also serve as Managing Director of North America. Craft helps clients bring creative ideas to life, across languages, channels, and cultures, by bringing experts in content, technology, and processes together to build custom production solutions.

"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future." -Steve Jobs.

Industries: Technology, Retail, Automobile, Fashion, Airline/Transportation, Financial Services, Tourism, Healthcare, Entertainment, and Pharmaceutical

Expertise: Build, integrate, optimize and scale creative services globally; improve creative operations, integrate production services, build global teams and increase ROI. #contentproduction #creativeproduction #globalization #localization #transcreation #globaladaptation #creativeservices #production #creativeoperations

  • Education
    • School of Visual Arts